William Rast for Target

Lucky me! The downtown Minneapolis Target set the William Rast collection early and I got first dibs on a chunk of the merchandise today. Not being much of a fan of the original line, this was probably the least excited I have been for a Go Collection. To my suprise, I was really impressed when I saw it in person. The colors are beautiful-inspired by the deserts out west. It has that cool western look without being gimicky. This line is a true diffusion of the orignial. The best part about this Go Collection is it's the first to include a men's line. Smart!

This pink blouse below is my favorite piece of the collection. The detailing (unfortunately hard to see here) is stunning.


The collection official hits stores and target.com December 19th.